McLaughlin Strategy has helped media companies grow ad revenues for the past six years. In 2017, McLaughlin Strategy pivoted to working directly with the advertiser.The industry was redefined in 2015 and 2016 when media agency reviews by dozens of major marketers plus two major publications released by the ANA created the demand for stronger and more strategic relationships between marketers and media companies.
McLaughlin Strategy now works with marketing executives who are recognizing the need to take more responsibility for media strategy in-house.
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