A senior marketing and communication specialist with over 19 years of versatile experience in various industries and business sectors including hospitality, FMCG, education, insurance, environmental management and luxury retail.
In her current role she is responsible for developing budgets and strategies to grow consumer loyalty and generate relevant communication through the awareness, interest, desire and action states of mind. Melissa developed solid digital strategies encompassing, social media, email marketing, website strategies to cross-sell and up-sell multiple brands. She has successfully developed and launched many new hotel and restaurant brands and has solid pre-opening exp...
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