This document discusses Alorica's social media strategy. It aims to maximize Alorica's presence on social networking sites to ensure 100% online branding and marketing reach. It analyzes internet user growth in the Philippines and identifies key social media platforms like Facebook, Twitter, and Instagram. It also discusses using social media for information dissemination, branding, marketing and engagement. Additionally, it identifies Alorica's competitors in the social media space and proposes strategies around social media positioning, fan pages and privacy.