Developed integrated strategies to improve awareness, clarify messaging and build brand image with business and consumer audiences:
- Experienced marketing professional from the financial services space; broad cross-channel exposure covering retail, intermediary, high-net-worth and institutional arenas.
- Career features impactful marketing and branding of asset managers, banks, and related mutual funds, ETFs, separately managed accounts, institutional mandates and offshore (UCITS) funds.
- Managed the launch and support of new business lines.
- Effective in a range of working environments and with the launch and support of new products and services.
- Adept at orchestrating cross functio...