Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
Research, analyze, and monitor financial and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Plan and oversee the organization's advertising and promotion activities through various platforms.
Coordinate sponsorship and community service agreements.
Work with editorial and creative staff to design, layout, and produce promotional materials.
Evaluates market reaction to various programs, events and initiatives and adjust marketing strategy to meet ...