Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Senior Manager, Product and Brand Marketing
Industry
Technology / Software / Internet
About
• Created cohesive branding, messaging, and positioning for Symantec’s consumer utilities product portfolio (PC Tools, Norton Utilities, NUC, and Norton Ghost).
• Trained channel, direct field, regional marketing, and communications teams on unique selling proposition of Norton’s first cloud-based utilities offering through Marketing Academies.
• Produced "Be Friends With Your PC" micro-site and campaign, which served as the foundation of Norton Utilities product launch and PR activities.
• Developed framework for "Norton Garage" educational website, which provides product recommendations to consumers for their PCs, Macs, and mobile devices.
• Implemented a platform for cu...
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