Personal Information
Organization / Workplace
Toronto, Ontario Canada
Occupation
Marketing Network Evangelist
Industry
Advertising / Marketing / PR
Website
About
I don't know a lot but I've spent the last 18 years learning what motivates consumers to act. By 'act' I am including the action of NOT responding to your offer. I understand how to craft and deliver compelling messages across many different channels. While everyone is talking about NEW Media and Web 2.? - I understand that the changes businesses are facing are much more pervasive than to be boiled down to a few tactics. A whole new consumer engagement strategy is needed and a new organizational model required to bring it to life.
Tags
social media
marketing
engagement marketing
many to many
networks
media
social
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