Prostate Cancer Franchise 10/12 - Present
Directly responsible for Oncotype DX Prostate Franchise P&L. Responsible for leading the Commercial Launch Team and all promotional and non-promotional efforts to effectively drive strategic objectives. Significant experience managing commercial collaboration with multiple cross-functional teams as lead of the Commercial Team. Member of Core Team, Global Affairs Sub-Team, Medical Affairs Sub-Team, Commercial Review Committee and Incentive Compensation Team.
- Overall portfolio planning and product marketing strategy.
- Long range product planning, product prioritization and product forecasting.
- Market research and business analytics.
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