I design and lead marketing efforts for Netmarble Games鈥� first successful global mobile app launches into the Western market. It's my responsibility to balance our marketing agencies', Korea's, and internal team's expectations and results while factoring fluid marketing deadlines.
- Define brand positioning with global teams and external agencies to maximize UA, PR, and community efforts for all global app launches
- Create marketing plans defining brand positioning and target markets to maximize UA, PR, and Community efforts for all global app launches and sustainment campaigns
- Execute UA campaigns across video, banner ad networks, and social media channels surpassing KPI goals set...
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