Michael Patent is a sports, entertainment and brand marketing executive with a 14 year history of developing creative partnerships in the United States and Asia. He is the founder of Culture Group, a pan-Asian sports and entertainment agency serving global brands and talent, as well as leading regional marketers. Based in Shanghai and Singapore, Culture Group helps brands and performers build partnerships throughout Asia to reach the world鈥檚 largest emerging middle class.
As a groundbreaking cross-border brand partnership and IP strategy agency, Culture Group focuses on maximizing scalable business throughout Asia. With more than a decade of experience as a senior sports and entertainm...
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