I lead Interbrand鈥檚 brand valuation practice globally, providing overall strategy, thought leadership and consistency across our network.
I have close to 15 years of experience in understanding and measuring the value of brands and in uncovering insights from the valuation process to drive business and brand value growth.
I have led strategic valuation assignments globally, advising on a wide range of branding issues (positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards and return on investment analysis) and also for commercial purposes such as shareholder negotiations, licensing, financial reporting, tax, litigation, pension planning and M&A.
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