Michael Stern is an SVP/Group Account Director at Zocalo Group, an Omnicom agency, where he counsels clients on how to start sustainable conversations that lead to brand recommendations within the social media/digital space. Since joining Zocalo Group Michael has helped leading brands in the hospitality, food/beverage and consumer packaged goods categories to successfully navigate engagements on- and off-line with influential experts, consumer advocates and detractors. Michael is a graduate of the William Allen White School of Journalism at the University of Kansas. He also holds a master's degree in business from DePaul University.