Michael helps companies grow better by inspiring how people think, behave and interact with brands; delivering actionable marketing and sales strategies and programs; creating experiences that shape people's impressions, emotions and actions; aligning selling behaviors with purchasing behaviors that engage consumers; and maintaining brand relevance in the future by facilitating product, service, and experience innovation.
Specialties:
• Marketing Strategy and Tactical Planning
• Strategic Brand Identity and Management
• Market Identification, Evaluation and Development
• Digital Marketing and Customer Engagement
• Competitive Analysis and Positioning
• Integrated Marketing Campaigns
•...