The document describes new graphics and features that can be added to an existing website to improve the online car shopping experience. Eye-catching graphics about hassle-free shopping will be placed strategically on the site. A new "Easy Cart" feature allows customers to add vehicles to their cart with one click and see customized price quotes, trade-in values, financing/leasing options, and their credit status in one place. Additional enhancements include vehicle-specific videos, live chat, dealer reviews, special offers, and appointment scheduling to streamline the sales process.
4. A click of the Easy button places
the selected vehicle in the
registered shoppers Easy Cart.
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5. Easy Cart displays the information
a shopper needs to make an
informed decision in one place,
including:
Customized;
Price Quote
Lease Quote
Finance Payments
based on the customers profile
Trade Value Range
Trade-ins Pay-off (when applicable)
Credit Status
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6. Additional features designed to
enhance the experience and
advance the sales-cycle include:
Vehicle-specific video
Click-to-Chat functionality
Single-click access to dealer
reviews (dealer-defined)
Single-Click access to:
Special offers
Test-drive & appraisal
appointment scheduling
Much More!
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