Overall responsibility for all aspects of Staples marketing initiatives in Europe, including Online and Offline Marketing, CRM, SEM, Loyalty, Analytics and Brand.
â– Drive business growth across Retail, Online, Mobile and Enterprise sales channels.
â– Lead a team of over 165 people across 4 European hubs and 12 countries.
â– Devise and manage strategic marketing plans across 19 European countries that include short and medium term revenue and profit goals, market-share objectives, operating budgets, timelines and requirements from marketing teams.
â– Overall responsibility for planning the spend of the European marketing budget to achieve optimum net contribution margin.
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