An experienced market researcher with a solid track record of leading internal and external teams in the design and execution of research that supports and empowers decision makers to take bold actions; highly skilled in the successful application of quantitative and qualitative methodologies to solve complex business issues.
Industry experience includes B2B and B2C direct marketing, telecom, technology, lottery, CPG, and financial services.
Quantitative specialties include: market segmentation, customer satisfaction, A&U, brand tracking, new product concept testing, messaging and copy testing.
Qualitative specialties include: executive interviewing, one on one in depth interviewing...
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