I'm into marketing.
Wait -before you run- let me fill this buzzword with personal thoughts.
Marketing is growing your business, that's it. Definitely not less. All people in a company should be marketers. All departments should understand how they contribute to the customer experience.
Marketing is strategic. Advertising is just a promotion tool. Marketing is about the collective of business tools [Product, Price, Place & Promotion] 脿nd meanwhile the focus of all these efforts [Positioning]. Marketing is about making choices.
Marketing is entrepreneurship. Marketers undertake. They change the world through exploring new solutions in an evolving environment. Marketing is fed by p
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