Personal Information
Organization / Workplace
Lisbon Area, Portugal, Lisboa Portugal
Occupation
Marketing Intelligence @GO>Express by Transporta | Engagement Marketing |
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About
Do you have a dream? Well mine has always been Management related.
How did i go about it?
I graduated in Organizational Psychology because companies are all about people and understanding them is the first step for designing a successful strategy.
But it's not enough. Companies are made of products/services that serve a purpose. Which customers (segmentation) in which location (positioning)? To learn more about this i took a Master in Marketing Management.
After several projects in very different companies i found that Engagement Marketing (the mix between People Management and Marketing) is where i can make a difference - Employer Branding, Social Recruitment, Employee Advocacy, Cult...
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