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Hebon Case Study

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MihirManchanda1

This document analyzes the Hebon case study through the lens of the Lemonade Principle of Effectuation. It discusses how the founder of Hebon, Koroth, recognized an opportunity in processing the abundant local jackfruit in his area. When retailers initially rejected his products, he found other customers like juice and ice cream shops instead of giving up. The document also explains how Koroth leveraged contingencies and surprises, like adding value-added processing and creating village preprocessing centers, to further develop his business and address global issues like food security.

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HEBON CASE STUDY ANALYSIS (LEMONADE PRINCIPLE OF EFFECTUATION) By- GROUP 4 MANVI BOLIA - 20DM118 KAMAKSHI KAUSHIK - 20DM094 KRISHANK KAPOOR - 20DM105 KANISHKA SINGH - 20DM096 MIHIR MANCHANDA - 20DM120 NEHAL CHUGH - 20DM135
Vestibulum congue Vestibulum congueVestibulum congue Leverage Contingencies, Avoiding surprises and unexpected outcomes Mistakes and surprises are inevitable and can be used to look for new opportunities Invite the surprise factor instead of making what if scenarios to deal with worst case scenarios WHAT IS LEMONADE PRINCIPLE ?
This abundant fruit had been in many savoury and sweet dishes in the family cuisine of his boyhood. Consumption was only 20 to 30 percent of the total production of jackfruit. . Processing the abundant local jackfruit was an obvious opportunity as Koroth had grown up surrounded by jackfruit. Wastage was everywhere, despite the fruits alternative uses. Potential value as human and animal food. Funding from his distribution business. Opportunity to access large quantities of this jackfruit and process it into appealing product ranges in cost effective and timely manner. After rejection by retailers, Koroth started selling his pulp to small vendors like fruit juices, ice- cream shops etc. instead of losing hope as there was no competition. Adding value addition technology to jackfruit making. Training for making powder from jackfruit, on dehydrating jackfruit, and on making juice. APPLICATION OF LEMONADE PRINCIPLE OpportunitySurprising factor Koroth recognized the potential of jackfruit to help solve some of the worlds wicked problems and global issues like global hunger, food security and rural poverty. Creation of preprocessing centres in the surrounding villages through pilot projects. Jackfruit could serve as a replacement for wheat, corn, and other staple crops under threat from climate change. It could survive pests and high temperatures. Contingencies and Uses
Hebon Case Study

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Hebon Case Study

  • 1. HEBON CASE STUDY ANALYSIS (LEMONADE PRINCIPLE OF EFFECTUATION) By- GROUP 4 MANVI BOLIA - 20DM118 KAMAKSHI KAUSHIK - 20DM094 KRISHANK KAPOOR - 20DM105 KANISHKA SINGH - 20DM096 MIHIR MANCHANDA - 20DM120 NEHAL CHUGH - 20DM135
  • 2. Vestibulum congue Vestibulum congueVestibulum congue Leverage Contingencies, Avoiding surprises and unexpected outcomes Mistakes and surprises are inevitable and can be used to look for new opportunities Invite the surprise factor instead of making what if scenarios to deal with worst case scenarios WHAT IS LEMONADE PRINCIPLE ?
  • 3. This abundant fruit had been in many savoury and sweet dishes in the family cuisine of his boyhood. Consumption was only 20 to 30 percent of the total production of jackfruit. . Processing the abundant local jackfruit was an obvious opportunity as Koroth had grown up surrounded by jackfruit. Wastage was everywhere, despite the fruits alternative uses. Potential value as human and animal food. Funding from his distribution business. Opportunity to access large quantities of this jackfruit and process it into appealing product ranges in cost effective and timely manner. After rejection by retailers, Koroth started selling his pulp to small vendors like fruit juices, ice- cream shops etc. instead of losing hope as there was no competition. Adding value addition technology to jackfruit making. Training for making powder from jackfruit, on dehydrating jackfruit, and on making juice. APPLICATION OF LEMONADE PRINCIPLE OpportunitySurprising factor Koroth recognized the potential of jackfruit to help solve some of the worlds wicked problems and global issues like global hunger, food security and rural poverty. Creation of preprocessing centres in the surrounding villages through pilot projects. Jackfruit could serve as a replacement for wheat, corn, and other staple crops under threat from climate change. It could survive pests and high temperatures. Contingencies and Uses