Ann Taylor Factory & LOFT Outlet Stores:
• Draft and deploy marketing communications to 250 + retail stores, respond to in-store signage inquiries, and coordinate sign library updates
• Orchestrate the Mall marketing process highlighting current offers and initiating event-based promotions to amplify brands and drive traffic to stores
• Maintain quarterly marketing calendars and create coupons using InDesign
• Conduct competitive landscaping/ trend evaluations and compile data
• Assist Marketing Manager and Associate Manager with budget management, new store opening initiatives, marketing plan development and ad hoc administrative tasks.