Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Marketing Campaign Strategist, CAB Facilitator, Author & Marketing Coach inspiring companies to be customer-focused
Industry
Advertising / Marketing / PR
Website
About
Mike is the co-founder and principal of KickStart Alliance, a sales and marketing leadership consulting team with a goal of inspiring companies to become more customer-focused. He brings practical and pragmatic expertise to today's hi-tech companies, specializing in B2B integrated marketing campaign strategies aimed at engaging C-level executives, marketing operations, and Customer Advisory Boards.
He has published 2 major marketing best-practices books and 7 booklets on personas, positioning, messaging, and creating marketing blueprints . His clients include Adobe, AMD, HP, Sun, Symantec, and many others across North America, Europe, Australia, and Japan. His workshops and online cour...
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