Coordinating / driving sales and marketing efforts expanding Blue Dog Mead's national presence. Primary duties include establishment and management of distributor relationships, marketing development of Blue Dog Mead brand in product categories of: wine, cider and craft beer, business development and "making the Blue Dog bark!!" nationally.
As part of a tightly knit team of industry professionals, assist in actual "feet on the ground" driving awareness and sales at: market promotions, tastings, trade shows and festivals.
Key components: sales, channel & market management, promotion, PR, social and guerrilla marketing.
Accomplishment: Took brand from distribution in 2 states to 13 states...