I am an SEO advisor in NYC trusted with accounts such as Apple, SAP and Kraft. I speak with CTOs, CMOs, Devops and full-stack Web Developers with equal ease. Because natural search continues to be the primary traffic-driver and best deal in marketing for those who can harness it, SEO continues to be my primary focus. However, with the major changes that keep rolling out from Google to drive you "into product"鈥�, the game's tricker--forcing me to regularly tap my inventiveness to maintain authority and showing clients and co-workers how to do the same.
In 2006 with HitTail, I helped usher in the long-tail keyword targeting movement, and in 2012, I helped get 360i on the map with an advanta.
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