Get your Yelp on!
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Peer review sites like Yelp have revolutionized the way we travel on business and for pleasure. If you are a local business, not being on Yelp can impact your business. Now is the time to make sure your Yelp listing is complete and accurate. Mike will also share tips on how to be authentic and engaging to earn brand affinity on social media.
Get your Yelp on!
- 1. MIKE RUSSELL Flagstaff Convention & Visitors Bureau GET YOUR YELP ON
- 2. Why Yelp? With over 60 Million registered users and over 20 million reviews posted on the site, its fair to say Yelp is still the dominant force when it comes to social review sites. More than 88% of online shoppers incorporate reviews into their purchase decisions. www.vendasta.com/blog/top-10-customer-review-websites
- 3. Study Links Yelp Ratings with Closures A new Harvard Business School study found the lower an area restaurants Yelp rating, the higher its risk of shutting down. - San Francisco Chronicle Restaurantsthathave3.5-starratingsorlowerhaveasignificantlyhigherchanceofshutting downwhencostsincrease.
- 4. Claim Your Business Search for your businesss name. Once you find it, click the link that says Work here? Unlock this Business Page. Otherwise, it could be subject to others adding inaccurate information
- 5. 7 WAYS TO USE YELP TO IMPROVE YOUR LOCAL BUSINESS www.socialmediaexaminer.com
- 6. #1. Read up on your competitors Search Yelp for your direct local competitors and click through to their profiles. Take a close look at those with 4+ star ratings and those with 3 and below. When searching for somewhere to go most people wont look for anything lower than a three.
- 7. #2 Complete your Profile 1. Name and category: 2. Detailed address and phone number: 3. Include the link to your website and menu: 4. Quality photos: 5. OpenTable.com reservations: 6. Important info: 7. About your business: Yelp pages may contain hours of operation, directions, menus, service costs, and other vital data.
- 8. #3. Use strong photos
- 9. #4. Recognize the value of reviews Whether you agree with the critique or not, negative reviews bring up points of concern about your business that you may have overlooked. Positive reviews can be leveraged outside of Yelp.
- 10. #5. Respond to reviews Bad Reviews: Be sure to show that you care. Thank the reviewer for their feedback. Good Reviews: Can be used as an opportunity to highlight youre hard work. Say thanks! Respond professionally and courteously, and youll get more business.
- 11. #6. Track and use metrics Track your Yelp traffic. Monitor User actions. o clicks to your website and mobile check-ins. o Photos uploaded. o Find the best day to run specials.
- 12. #7. Yelp for Business Yelp for business owners Business Owners Blog Advertise on Yelp
- 13. Thank You
Editor's Notes
- #2: With Hootsuite we can better LISTEN to the conversations that are being had about Flagstaff. Creating, seeking and building ambassadors of Flagstaff.
- #3: Back in the day you might not have had control of the word on the street about your business. Actually 4th most used review site under Google My Business, Facebook, Amazon.
- #6: With Hootsuite we can better LISTEN to the conversations that are being had about Flagstaff. Creating, seeking and building ambassadors of Flagstaff.
- #8: Businesses can help themselves out by providing hours
- #9: Hire a professional photographer -. Show off you food, your d辿cor and be sure to include the store front.
- #10: Hire a professional photographer -. Show off you foof your d辿cor and be sure to include the storefront.
- #11: Respond professionally and courteously, and youll get more business.