AEC Website Emergency
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The document is a presentation by Josh Miles and Taryn Erickson discussing effective strategies for creating an online business development platform, specifically tailored for professional services. It highlights common unhealthy habits in content creation, design, lead generation, and social media, urging businesses to focus on valuable content, user experience, and effective tracking. The presentation encourages audience interaction and provides resources for developing a sustainable marketing strategy and thought leadership.
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AEC Website Emergency
- 1. A/E/C Website Emergency The secrets to creating an online business development machine Josh MilesMiles Design Taryn EricksonTrindera Engineering
- 2. About Taryn Erickson: A social media strategist and A/E/C marketing specialist. Business Development Director Trindera Engineering, an electrical consulting firm based in the Pacific NW. @joshmiles @taryn44 #smps2012 2
- 3. About Josh Miles: Founder of Miles Design, specializing in branding and strategy for professional services. Entrepreneur, speaker, and author of Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm. @joshmiles @taryn44 #smps2012 3
- 4. Its a conversation! - Please ask questions! - Keep it interactive - Tell us your challenges & successes! - Tweet along! @joshmiles @taryn44 #smps2012 4
- 5. capabilities TIMELINE blogging wordpress social budget content content management systems DESIGN photography Lead Gen SEO audience Mobile @joshmiles @taryn44 #smps2012 5
- 7. Everybody Lies. @joshmiles @taryn44 #smps2012 7
- 8. Malpractice: Prescription without diagnosis @joshmiles @taryn44 #smps2012 8
- 9. Where does it hurt? Diagnosing the root pains @joshmiles @taryn44 #smps2012 9
- 11. Unhealthy Habits: Content @joshmiles @taryn44 #smps2012 11
- 12. Unhealthy Habits: Content - Too much about YOU @joshmiles @taryn44 #smps2012 12
- 13. Unhealthy Habits: Content - Too much about YOU - Valuable content @joshmiles @taryn44 #smps2012 13
- 14. 1. Who is visiting our site? 2. What is valuable to them? @joshmiles @taryn44 #smps2012 14
- 15. Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content @joshmiles @taryn44 #smps2012 15
- 16. Hello? ...Katie? @joshmiles @taryn44 #smps2012 16
- 17. Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content - Updated & current @joshmiles @taryn44 #smps2012 17
- 18. Unhealthy Habits: Design - Experience @joshmiles @taryn44 #smps2012 18
- 20. Unhealthy Habits: Design - Experience - What should I do? @joshmiles @taryn44 #smps2012 20
- 21. Group Therapy: Discuss and share! @joshmiles @taryn44 #smps2012 21
- 22. Unhealthy Habits: Design - Experience - What should I do? - Visual Hierarchy @joshmiles @taryn44 #smps2012 22
- 23. Unhealthy Habits: Lead Gen @joshmiles @taryn44 #smps2012 23
- 24. Unhealthy Habits: Lead Gen - Marketing Automation @joshmiles @taryn44 #smps2012 24
- 25. Unhealthy Habits: Lead Gen - Marketing Automation - Start Small @joshmiles @taryn44 #smps2012 25
- 26. Unhealthy Habits: Tracking @joshmiles @taryn44 #smps2012 26
- 27. Unhealthy Habits: Tracking - Know your numbers @joshmiles @taryn44 #smps2012 27
- 28. Unhealthy Habits: Tracking - Know your numbers - Automate reporting @joshmiles @taryn44 #smps2012 28
- 29. Unhealthy Habits: Social @joshmiles @taryn44 #smps2012 29
- 30. Unhealthy Habits: Social - SEO benefits @joshmiles @taryn44 #smps2012 30
- 31. Unhealthy Habits: Social - SEO benefits - Avoid social notworking @joshmiles @taryn44 #smps2012 31
- 32. Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person @joshmiles @taryn44 #smps2012 32
- 33. Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person - Not just promotion! @joshmiles @taryn44 #smps2012 33
- 34. Group Therapy: Discuss and share! @joshmiles @taryn44 #smps2012 34
- 35. Stick with the Diet How to develop a content marketing strategy that sticks. @joshmiles @taryn44 #smps2012 35
- 36. Focus Group: Hotseat a volunteer and prescribe potential courses of treatment. @joshmiles @taryn44 #smps2012 36
- 37. Courses of Treatment @joshmiles @taryn44 #smps2012 37
- 38. Prescribing A Culture: Thought Leadership and Blogging And how to align your team. @joshmiles @taryn44 #smps2012 38
- 39. Walking in Health: Your roadmap to fresh marketing that stays well year-round! @joshmiles @taryn44 #smps2012 39
- 40. In-Home Care: What you can do after SMPS 12? MilesDesign.com/SMPS2012 @joshmiles @taryn44 #smps2012 40
- 42. Thank you! Josh Miles Taryn Erickson milesdesign.com trindera.com @joshmiles @Taryn44 http://www.slideshare.net/milesdesign @joshmiles @taryn44 #smps2012 42
- 43. Get the Book! 2:45-3:10 at the SMPS Bookstore located in the Networking Pavilion, Pacific (Lower Level 1) BoldBrand.com discount code: SMPS2012 // branding for professional services.