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WordPress Multisite
at the
University of Washington
Mindy Messenger
Content Strategist
Marketing & Communications Web Team
Twitter: @messemi
Content strategy is...
Planning for the creation, delivery, and governance of useful,
usable content.
- Kristina Halvorson
Using words and data to create unambiguous content that
supports meaningful, interactive experiences.
- Rachel Lovinger
Getting the right content to the right user at the right time.
- Kevin P. Nichols
Our core theme
Goal: Branded, one-size-fits-most theme for the UW
conservationbiology.uw.edu
uw.edu/uaa
Blogroll shortcode
Goal: Display blog posts on standard pages
uw.edu/ceremony
uw.edu/uaa
10

uw.edu/uaa
Pagelets
Goal: Add independent text widgets on certain pages
uw.edu/ima
uw.edu/ima
14

Pagelets
15

Pagelets
Page Builder by Site Origin
Goal: Increase layout flexibility for general theme
Remember this site?
And this one?
19
Page Builder
conservationbiology.uw.edu
uw.edu/uaa
Guiding principles
 Go easy on the plugins and scripts
 Limit user ability to add scripts, iFrames & plugins
 Train users and document everything
 Solve content issues before adding features
Resources
Find our code & theme on GitHub:
github.com/uweb
Web Team blog:
uw.edu/marketing/web

Thank you!

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WordPress Multisite at the University of Washington