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mintigo predictive marketing predictive analytics b2b marketing predictive lead scoring siriusdecisions big data marketing automation lead generation demand generation lead scoring oracle modern marketers abm oracle modern marketing experience account based marketing red hat mme analytics marketo marketing meagen eisenberg webinar lead nurturing content marketing email marketing inbound marketing #sdsummit engagio email smartbear jeanne hopkins account based everything eloqua marketing strategy marketing analysis marketing rockstar guides internet marketing funnel artificial intelligence docusign max altschuler kerry cunningham bdr ldr sales development rep sdr tony yang sales hacker b2b digital marketing outbound marketing segmentation ai web personalization get smart content real time personalization pre customer experience seagate jacob shama buyer persona mme15 marketing cloud linkedin jon miller insight enterprises integrate brighttalk atul kumar customer intelligence market segmentation content strategy sales intelligence sales social media scott vaughan sales management sales operations