Experienced specialist in strategic planning with strong expertise in digital. Solid experience of work with global brands with specific expertise in pharmaceutics, telecom, personal/home care, food categories in emerging Eastern European markets (Russia, Ukraine).
Specialties: adaptation of global communication ideas regionally, long-term communication platform development, annual strategy development, insight generation. Expertise in digital: social media, website and content strategy development, CRM. Extended experience in brand positioning development, new product development.
Professional interests: psychology in marketing and advertising, creativity and lateral thinking, organi...
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