Edsel Tolentino spent some years knocking about as newsletter editor, musician, guitar teacher, encyclopaedia salesman and hotdog stand operator. One day, he decided to earn money and joined advertising. He rose to the rank of creative director after just six years in the business.
Over the years, Edsel has handled the widest range of accounts鈥攆rom autos to airlines, burgers to banks, chocolates to cell phones. His works have gained the highest recognition in award shows. He has served as president of the Philippines始 prestigious Creative Guild and juried for Spikes Asia.
Edsel presently resides in Singapore, and is an independent creative director/copywriter for various clients in the...
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