I like to call myself a globetrotter, I moved from country to country in my youth which thought me English, French, Portuguese, Arabic and Spanish. I picked up a basketball at the age 6 while playing against my older brother Mazen, and my passion was cemented at 12 when I played three years at the Wehda Club in Tripoli, Libya. Later I pursued careers in both basketball and marketing, including playing for the Flamengo Basketball Club in Rio de Janeiro, and graduating with honors from the John Molson School of Business.
As a digital marketer, I believe everything is in the numbers thus my methods are based on using web analytics in order to create sound recommendations for the brands.
So...
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