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Personal Information
Organization / Workplace
Trinidad and Tobago, NA Trinidad and Tobago
Occupation
Chief Strategy Officer at Senseo
Industry
Advertising / Marketing / PR
About
An accomplished Strategist with over 25 years experience, Karen is the Chief Strategy Officer at Senseo, and former Head of Strategy at Publicis Caribbean Limited, specializing in Corporate/Brand Strategy. With strong knowledge and experience in the FMCG, Finance, Retail, Corporate, and Telecommunications sectors, Karen is skilled at market opportunity analysis, developing roadmap and directional growth strategies,, Brand Detonation (to hone in on leverageable strategic nuggets), architecture definition and realignment, consumer insight generation and trend forecasting. Karen has benefited from extensive international training in London, Paris, New York, Los Angeles, Washington, Miami, ...
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