As an adept marketing professional I focus on return on investment (ROI) for all marketing activities and improving the P&L for the organization. Currently, I am pursuing MS Integrated Marketing Communications at Northwestern University.
Previously, I worked for Starcom Mediavest Pakistan for 3 years on Procter & Gamble account managing media buying and planning portfolio of over $3 million. The qualitative, quantitative and creative skills paved path for me to serve as a management consultant and investment analyst for media portfolio companies; a radio network and an out of home advertisement company, for a private equity fund in Pakistan.
Specialties:
鈥rand Communication
鈥edia ma
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