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business models negotiation objective aktu content planning acquiring & engaging users branding in digital age relationship b/w content & branding sem seo search engine optimization ppc ppi traffic on-page seo off-page seo online campaign management marketing analytics digital targeting & positioning mobile marketing video marketing digital transformation digital framework digital leadership principles online reputation management value addition through digital marketing dual concern model bargaining integrative negotiation negotiations strategies & tactics of negotiation distributive negotiation framing perception. cognition case study batna bokaro steel plant digital marketing trends unit 1 introduction to digital marketin e-marketing online marketing mix online consumer crm online branding traffic building google analytics online consumer behavior schramm smcr berlo seminar conferences presentation process types merits & demerits hrp recruitment selection hr demand forecasting hr supply forecasting recruitment methods selection methods recruitment process selection process marketing of services service marketing mba rli mti regional language influence mother tongue influence measures of roi what to measure future of marketing digital marketing trends - indian context digital revolution digital transformation framework security issues online community gamification hrm shrm hrd nature scope 3ps hrm with tqm hrm with business strategy gd group discussion group discussion techniques communication model aristotle model shannon & weaver model