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Avoiding stigmatisation
                       What is the role of (interaction) design?

                                   Lars Oestreicher
                            Dept. of Information Technology
                                  Uppsala University
                                     LarsOe@it.uu.se

                       (Paintings by Mahmood Azadnia, Mashad, Iran)

Monday, March 11, 13
Impairments
      and
 stigmatisation


Monday, March 11, 13
Stigmatisation

                        Goffman, Erving (1963), Stigma
                        A feature that distinguishes
                         people from normality
                        Generally a degrading notion
                        Generates an exclusion

Monday, March 11, 13
 Stigmatisation can be due to:
                         The physical signs of impairments
                         The social effects of impairments
                         The effects from supportive devices
                         Social exclusion (rules, categorisation)

Monday, March 11, 13
Rules can exclude...
Monday, March 11, 13
Bad design too...
Monday, March 11, 13
Bad interaction design?
Monday, March 11, 13
Three Projects

                        POTT - Personal Object Tag Tracking
                        Dynamic Maps for the Blind
                        Personal Information Centers -
                         smartphones




Monday, March 11, 13
A general observation
                        Many special solutions make people feel
                         stigmatised
                         Maps for blind people
                         Key鍖nders for people with slight
                           dementia
                         Interface solutions for blind people
                         Special solutions for physically impaired
Monday, March 11, 13
Special solution
Monday, March 11, 13
Avoiding stigmatisation
                        Approaching normalcy
                          Special designs are made into normal ones
                          Adapting special technology
                        Making the unnormal normal
                          Increasing visibility
                        Avoiding bad, stigmatising solutions
Monday, March 11, 13
(Interaction) Design
                    Simple solutions
                       for everyone
                    Avoiding special
                       solutions
                        Making the
                         special solutions
                         normal


Monday, March 11, 13
Well-known knowledge

                        Perception and Information channels
                        Physical and Psychological strengths and
                         weaknesses
                        Social interaction
                        Attitudes and self-image

Monday, March 11, 13
Project conclusions
                        Personal solutions are vital, adapt
                         interaction to the needs
                        Avoid special solutions, make the normal
                         solutions 鍖t
                        Use unobtrusive but ef鍖cient
                         communication channels
                        Move interaction close to the user
Monday, March 11, 13
Design for emotional
                           interaction?




Monday, March 11, 13

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  • 1. Avoiding stigmatisation What is the role of (interaction) design? Lars Oestreicher Dept. of Information Technology Uppsala University LarsOe@it.uu.se (Paintings by Mahmood Azadnia, Mashad, Iran) Monday, March 11, 13
  • 2. Impairments and stigmatisation Monday, March 11, 13
  • 3. Stigmatisation Goffman, Erving (1963), Stigma A feature that distinguishes people from normality Generally a degrading notion Generates an exclusion Monday, March 11, 13
  • 4. Stigmatisation can be due to: The physical signs of impairments The social effects of impairments The effects from supportive devices Social exclusion (rules, categorisation) Monday, March 11, 13
  • 8. Three Projects POTT - Personal Object Tag Tracking Dynamic Maps for the Blind Personal Information Centers - smartphones Monday, March 11, 13
  • 9. A general observation Many special solutions make people feel stigmatised Maps for blind people Key鍖nders for people with slight dementia Interface solutions for blind people Special solutions for physically impaired Monday, March 11, 13
  • 11. Avoiding stigmatisation Approaching normalcy Special designs are made into normal ones Adapting special technology Making the unnormal normal Increasing visibility Avoiding bad, stigmatising solutions Monday, March 11, 13
  • 12. (Interaction) Design Simple solutions for everyone Avoiding special solutions Making the special solutions normal Monday, March 11, 13
  • 13. Well-known knowledge Perception and Information channels Physical and Psychological strengths and weaknesses Social interaction Attitudes and self-image Monday, March 11, 13
  • 14. Project conclusions Personal solutions are vital, adapt interaction to the needs Avoid special solutions, make the normal solutions 鍖t Use unobtrusive but ef鍖cient communication channels Move interaction close to the user Monday, March 11, 13
  • 15. Design for emotional interaction? Monday, March 11, 13