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Bangladesh Bangladesh

Associate Professor of Business and Information Systems

Education

My research especially focuses in the field of e-commerce especially on factors affecting trust, purchase intentions on the web, website characteristics, and adoption of e-commerce. Earlier my doctoral research explored the factors affecting trust in e-commerce. This research used both qualitative research techniques and quantitative techniques such as structural equation modeling to test a model. This was a social survey using both focus group discussion and online questionnaire to collect data to study the perception of online consumers about the factors affecting trust. The study aimed at providing insights to strategies for marketers and businesses in building trust in e-commerce and ...