Execution of ongoing entrepreneurial experiments in fields of mobile, big data, open API, start-ups collaboration, digital marketing & more.
* Previously led a cross-organization initiative "Bank 2020" to prepare the bank for the digital future, covering aspects of customer behavior, technology innovation, nontraditional competition, regulation, direct channels, partnerships and ecosystems.
* Leader of BANKAPP - Bank Hapoalim's first open API mobile apps challenge.
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