際際滷

際際滷Share a Scribd company logo
Product Innovation in Pakistan
Hi! Im @Nash - nash@convo.com
VP Engineering Convo, Cofounder Pring, ByteSense
Products Make The World Go
Around
But we Mostly do Projects
Product Project
Your own idea Work for someone
Your own name/brand Someone elses
Your own customers Someone elses
You Control and Decide Someone else does
High Risk Low Risk
High Returns Low Returns
Long Cycle Times Low Cycle Times
Needs large Capital Needs Smaller capital
Great Products Start
With Great Teams
Great Teams Are Attracted to:
Great Culture, Big Problems
Great Culture
Products Attract
Great Teams
Product Innovation in Pakistan
Why is the failure rate
of products so high?
Product Innovation in Pakistan
Great Product  Funding Finds You
Side Note:
Make Products
for Global
Audience
Fund Raising
Just idea
Presentation
Prototype
Users who are engaged
Paying users
Side Note: Make Products for
with Consumer Monetisation
Product Innovation in Pakistan

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Product Innovation in Pakistan

Editor's Notes

  • #3: How to reach me; drop me a line!
  • #4: Products Are all Around you: Facebook, iPhone, Honda Cars etc Its What makes the world go around
  • #6: Product vs Project Doing Projects is not bad, its what you can afford to do
  • #7: A good product is because of a good team A good team is simplifying it A good team will simplify architecture, deliver, make smart compromises. Makes 100 of great decisions which aggregate into a great company/direction First: have a great team
  • #9: Great culture is how you treat people How you work How you treat failures How you work on problems Convo things: 1. Almost everyone codes (19 years of programming experience) 2. Culture of nice. We actively root out jerks 3. We keep formalities to a minimum. Were 50 in islamabad; only 1 support staff.
  • #10: Product teams generally work on tougher problems and have higher flexibility than project companies Convo example: Custom XMPP Extensions AngularJS Custom Framework Extensions Thats something which projects dont do because they want to move to the next project s fast as possible. Where product companies work on something for 2-3 years These hard problems allow to hire the best and brightest
  • #11: Not Hypothetical Do you know someone who would pay you to solve this problem?
  • #12: Why is the failure rate of products so high? in order for you to sell something you have to create it That takes time and energy. What happens when you spend 6 months creating something that people dont want?油 Youd fail because you didnt have a good product market fit (no market, not a large market, not a high paying market) You can iterate but every iteration costs you. Every iteration is an opportunity cost So much of what you have to do is to get that crucial feedback early on into your product Dont spend two years and appear with the wrong product?
  • #13: Lean Startup: MVP How can you cut down time or effort? Thats what Lean startup and MVP is about MVP: what is the minimal possible for me to create that could get people to buy Convo is the poster child for minimum for getting feedback. We created a demo. No code, people just loved it. We had a pretty successful launch with pings from VCs all across. But now its really easy to create a whole prototype without having to create just a demo
  • #14: If you of a great product, money will find you. Money is very good at finding opportunity
  • #15: If you of a great product, money will find you. Money is very good at finding opportunity Your goal is to reach that state with the minimum amount of money Another advice: be global. Its a huge multi-trillion dollar market, online payments make the hassle of collection a breeze an everything just becomes easier and better油 No one cares if youre a dog on the internet油
  • #16: Fund Raising Draw an axis Just idea - do you have a track record? Presentation Prototype Users who are engaged Paying users This is all product maturity
  • #17: Advice: go in an area where you have to use less capital. Consumer Internet space takes a lot of capital as to two sided markets. These models expect you to create two models. Focus on consumer monetisation