The document discusses concussions as a major safety issue for the NFL. It proposes a new helmet design with upgraded technology that can reduce concussions by 90-95% according to testing. The helmet uses a liquid cell layer and impact sensors to better protect the brain from sudden stops. Adopting these new helmets could help the NFL address safety concerns while cutting costs of long-term player care for concussion-related injuries.
2. Needs Analysis Concussion Problem Safety Issues in regards to: Knees Shoulders Other Head Injuries Ankles
3. Problem The NFL is in a tough spot with dealing with injuries and especially concussions. Some parents are now reconsidering letting their children play the sport. ESPN: Concussions and Drug Use http://sports.espn.go.com/espn/eticket/story?page=110128/PainkillersCTE Former NFL players still affected by concussions http://www.wbur.org/npr/133053436/brain-injuries-haunt-football-players-years-later
4. Solution Upgraded Helmets! Sleek, futuristic design, no complaints on look and style. Brand new patented technology to allow greater player safety.
5. How Concussions happen and how our helmets prevent them Concussions happen when the head makes a sudden stop and the brain is still going forward or backward and connects with the skull, causing bruising and in bad cases bleeding, both ways leave permanent effects. Our Helmets prevent this by using patented state of the art technology to slow the head down just like it is done naturally in our skulls.
6. Our Technology In the outside layer of our helmet we have a patented liquid cell technology that braces the skull 93% better from other leading helmet brands. This is an x-ray view of our helmet showing the outside layer, consisting of the liquid cells and also our impact recognition technology to accurately diagnose hits and determine the damage done.
7. Results: We tested our technology using the same crash dummies and facilities as car companies. 90% less impact on brain as opposed to other helmet brands, this leads to a reduction in 95% of concussions in the NFL. Crash test simulation http://www.youtube.com/watch?v=VZQeafQQxOs
8. Lifetime Safetys Helmets Our helmets are guaranteed to cut concussions by 90%. Bottom line: It would be irresponsible to not get these new helmets. With negative media surrounding NFL and the NFLPA wanting something from the owners, this is the perfect move to make everyone happy. The cost of dealing with ailing retired players and concussion treatment FAR outweighs the cost of these helmets that will not only help the NFL players currently but for their entire lives.