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Business communication

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Natasha Romero
Natasha Romero

The document discusses effective communication in the workplace. It covers topics like the importance of communication for business success and employee satisfaction, communication skills, professionalism, diversity, written communication best practices, and using technology appropriately. Effective communication is identified as a soft skill that is important for career advancement. Cultural sensitivity and adapting communication styles to different audiences are also emphasized.

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ï‚— ï‚– By: Natasha Romero
Business communication
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A recent study showed that organizations with superior employee communication yielded a 47% higher return to shareholders over a 5 year period than organizations with poor employee communication.  (Yates, 2008)
Reading Listening Nonverbal Speaking Writing (Guffey &Loewy, 2011)
Effective The ability to transfer knowledge and meaning through communication channels Ethical The moral and social responsibility of engaging in communication with integrity
Critical Thinking Effective Communicatio n Global Competition Fewer Management Layers Employee Empowerment Diversity in the Workplace Increase of Technological Communication (Guffey &Loewy, 2011)
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Hard Skills  Technical ability of the person Soft Skills  Behavioral  Team Player  Communication Effectiveness  Easy to get along with Professionalism is identified as a soft skill and is often a key driver in a person’s ability to be promoted. (Guffey &Loewy, 2011)
 Arrive early  Come prepared  Have a positive attitude  Contribute respectfully  Wait for others to finish  Keep calm and pleasant voice  Give credit to others  Put cell phone and laptops away  Help summarize  Express views in meetings  Follow up (Guffey &Loewy, 2011)
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 Cultures are very diverse in ways of life, communication styles, and business needs.  Communication is an integral component of embracing the diverse business culture we live in
 Study your own culture  Learn about other cultures  Think more holistically  Avoid being judgmental  Seek common ground  Observe nonverbal cues  Use plain English  Encourage accurate feedback  Adapt to local culture (Guffey &Loewy, 2011)
 Failed in highly developed countries like Japan  Learned from the cultural differences and adjusted their business strategy to fit into the markets where their overall strategy made sense  Adjusted to the needs of the Chinese market by offering compact products to meet their small living areas  Now are able to be more agile and culturally sensitive when entering new markets (Guffey &Loewy, 2011)
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Purposeful Persuasivenes s Economical Audience Oriented (Guffey & Loewy, 2011)
Prewriting 25% Writing 25% Revising 50% (Guffey & Loewy, 2011)
 Audience focused  Conversational and professional  Positive and Courteous  Unbiased  Simple Language  Concise words  Legal language (Guffey & Loewy, 2011)
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(Guffey & Loewy, 2011)
 Learn company policy  Minimize personal use  Separate personal/work content  Be careful with sharing information on social media  Stay up to date in software protection  Password protect files and systems  Keep sensitive information private (Guffey & Loewy, 2011)
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Positive Uses of Communication: Communicating directly requests, replies, and good favor Negative Uses of Communication: Delivery of refusals and bad news We comprehend positive information 30- 40 times faster than negative information (Simoneaux & Stroud, 2014)
Phase 1 • Analyze • Anticipate • Adapt Phase 2 • Research • Organize • Compose Phase 3 • Revise • Proofread • Evaluate (Guffey & Loewy, 2011)
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 Begin with writing the text  Select the background and fonts  Choose images that help you communicate the message  Create graphics  Add special effects  Create hyperlink to web browsing  Engage in audience interaction  Move presentation to the web In the business world, written reports are not delivered nearly as much as oral presentations (Luparelli, 2010). (Guffey & Loewy, 2011)
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Formal Long in length Contains detailed information Carries a serious tone Informal Shorter in length than formal reports Often in t he form of letter proposals Carries a less serious tone
Business communication
Dresp-Langley, B. (2009). The communication contract and its ten ground clauses. Journal Of Business Ethics, 87(3), 415- 436. doi:10.1007/s10551-008-9929-3 Dunn, B. J. (2010). Best Buy's CEO on learning to love social media. Harvard Business Review, 88(12), 43-48. Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th ed.). Mason, OH: South- Western/Cengage Learning. Luparelli, G. N. (2010). The case study: An exercise for developing the confidence and skills to author and deliver a business presentation. Proceedings Of The Northeast Business & Economics Association, 671-674. Simoneaux, S. L., & Stroud, C. L. (2014). The power of positive language. Journal Of Pension Benefits: Issues In Administration, 21(4), 35-37. Workplace E-Mail and IM reveals unmanaged risks. (2004). Public Relations Tactics, 11(10), 4. Yates, K. (2008). Becoming an ROI builder: Delivering effective employee communication. Employment Relations Today (Wiley), 35(1), 19-23. doi:10.1002/ert.20184

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Business communication

  • 1. ï‚— ï‚– By: Natasha Romero
  • 4. A recent study showed that organizations with superior employee communication yielded a 47% higher return to shareholders over a 5 year period than organizations with poor employee communication.  (Yates, 2008)
  • 5. Reading Listening Nonverbal Speaking Writing (Guffey &Loewy, 2011)
  • 6. Effective The ability to transfer knowledge and meaning through communication channels Ethical The moral and social responsibility of engaging in communication with integrity
  • 7. Critical Thinking Effective Communicatio n Global Competition Fewer Management Layers Employee Empowerment Diversity in the Workplace Increase of Technological Communication (Guffey &Loewy, 2011)
  • 9. Hard Skills  Technical ability of the person Soft Skills  Behavioral  Team Player  Communication Effectiveness  Easy to get along with Professionalism is identified as a soft skill and is often a key driver in a person’s ability to be promoted. (Guffey &Loewy, 2011)
  • 10.  Arrive early  Come prepared  Have a positive attitude  Contribute respectfully  Wait for others to finish  Keep calm and pleasant voice  Give credit to others  Put cell phone and laptops away  Help summarize  Express views in meetings  Follow up (Guffey &Loewy, 2011)
  • 12.  Cultures are very diverse in ways of life, communication styles, and business needs.  Communication is an integral component of embracing the diverse business culture we live in
  • 13.  Study your own culture  Learn about other cultures  Think more holistically  Avoid being judgmental  Seek common ground  Observe nonverbal cues  Use plain English  Encourage accurate feedback  Adapt to local culture (Guffey &Loewy, 2011)
  • 14.  Failed in highly developed countries like Japan  Learned from the cultural differences and adjusted their business strategy to fit into the markets where their overall strategy made sense  Adjusted to the needs of the Chinese market by offering compact products to meet their small living areas  Now are able to be more agile and culturally sensitive when entering new markets (Guffey &Loewy, 2011)
  • 16. Purposeful Persuasivenes s Economical Audience Oriented (Guffey & Loewy, 2011)
  • 17. Prewriting 25% Writing 25% Revising 50% (Guffey & Loewy, 2011)
  • 18.  Audience focused  Conversational and professional  Positive and Courteous  Unbiased  Simple Language  Concise words  Legal language (Guffey & Loewy, 2011)
  • 21.  Learn company policy  Minimize personal use  Separate personal/work content  Be careful with sharing information on social media  Stay up to date in software protection  Password protect files and systems  Keep sensitive information private (Guffey & Loewy, 2011)
  • 23. Positive Uses of Communication: Communicating directly requests, replies, and good favor Negative Uses of Communication: Delivery of refusals and bad news We comprehend positive information 30- 40 times faster than negative information (Simoneaux & Stroud, 2014)
  • 24. Phase 1 • Analyze • Anticipate • Adapt Phase 2 • Research • Organize • Compose Phase 3 • Revise • Proofread • Evaluate (Guffey & Loewy, 2011)
  • 26.  Begin with writing the text  Select the background and fonts  Choose images that help you communicate the message  Create graphics  Add special effects  Create hyperlink to web browsing  Engage in audience interaction  Move presentation to the web In the business world, written reports are not delivered nearly as much as oral presentations (Luparelli, 2010). (Guffey & Loewy, 2011)
  • 28. Formal Long in length Contains detailed information Carries a serious tone Informal Shorter in length than formal reports Often in t he form of letter proposals Carries a less serious tone
  • 30. Dresp-Langley, B. (2009). The communication contract and its ten ground clauses. Journal Of Business Ethics, 87(3), 415- 436. doi:10.1007/s10551-008-9929-3 Dunn, B. J. (2010). Best Buy's CEO on learning to love social media. Harvard Business Review, 88(12), 43-48. Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th ed.). Mason, OH: South- Western/Cengage Learning. Luparelli, G. N. (2010). The case study: An exercise for developing the confidence and skills to author and deliver a business presentation. Proceedings Of The Northeast Business & Economics Association, 671-674. Simoneaux, S. L., & Stroud, C. L. (2014). The power of positive language. Journal Of Pension Benefits: Issues In Administration, 21(4), 35-37. Workplace E-Mail and IM reveals unmanaged risks. (2004). Public Relations Tactics, 11(10), 4. Yates, K. (2008). Becoming an ROI builder: Delivering effective employee communication. Employment Relations Today (Wiley), 35(1), 19-23. doi:10.1002/ert.20184