ENTRY_PATA Gold Awards_Amadeus Corporate University_15MAY09
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The Amadeus Corporate University was established in 2004 to provide globally-certified training to professionals in the Philippine travel and tourism industry. It offers a variety of courses both in-person and online related to the Amadeus Travel IT Solutions. The university partners with several educational institutions across the Philippines and has trained over 5,000 enrollees annually. Its goals are to elevate skills in the tourism workforce to world-class standards, develop the industry through education partnerships, and empower rural communities through online learning.
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ENTRY_PATA Gold Awards_Amadeus Corporate University_15MAY09
- 1. Amadeus Corporate University Amadeus Marketing Philippines, Inc. www.ph.amadeus.com Amadeus Marketing Phils., Inc. www.ph.amadeus.com 36th Floor, LKG Tower 6801 Ayala Ave., Makati City Philippines 1226 T: +63 2 85 77 100 F: +63 2 85 77 198 Entry to the PATA Gold Awards 2009 I. Project Title Amadeus Corporate University II. Synopsis of the Programme The Amadeus Corporate University (ACU) was institutionalized in 2004 to promote professionalism in the Philippine travel & tourism industry. Founded to answer the industrys need for globally-certified travel professionals, the ACU provides world-class industry-specific training, with access to state-of-the-art equipment and Amadeus Travel IT Solutions. III. Evolution of the Programme The Amadeus Corporate University first started out as the Amadeus Philippines Training Center, where the travel consultants of travel agencies that have subscribed to the Amadeus Global Distribution System, underwent training on how to operate the Amadeus Selling Platform. Over time, trainees requested additional courses; and Amadeus Philippines, having identified the need to provide industry-specific courses to Philippine travel professionals, initiated the establishment of the Amadeus Corporate University. In 2001, the Amadeus Corporate University partnered with its first educational institution, University of Santo Tomas, to provide functional/operational Amadeus Courses to its BS Tourism students. Each year the number of universities and educational institutions has grown. Following is a list of current partner institutions: In Luzon, College of the Holy Spirit Columban College DLS-College of St. Benilde La Concordia College (Scholarship program) Lyceum of the Philippines University Philippine Womens University Polytechnic University of the Philippines San Sebastian College Southville International School and College University of Caloocan University of the Philippines Asian Institute of Tourism In the Visayas & Mindanao, Cebu State College and Technology Central Philippine University Iloilo Indiana Aerospace University Royal Christian PAL Learning Center University of San Carlos University of San Jose Recoletos
- 2. Amadeus Marketing Phils., Inc. www.ph.amadeus.com 36th Floor, LKG Tower 6801 Ayala Ave., Makati City Philippines 1226 T: +63 2 85 77 100 F: +63 2 85 77 198 In October 2004, Amadeus Philippines completed the move into its current office location, and the Amadeus Corporate University launched its new high-technology facilities. 36th Floor, LKG Tower, 6801 Ayala Ave., Makati City 1226 At present, the Amadeus Corporate University offers regular training sessions on, For Tourism Students, 1. Amadeus Basic Reservations 2. Introduction to Fares & Ticketing For Travel Agents, 1. Amadeus Basic Reservations 2. Amadeus Fare Basics 3. Amadeus Fares & Ticketing 4. Amadeus for Managers 5. Amadeus for Accountants 6. Advanced Reservations Special Amadeus Courses are also available, these include, 1. Non-Air Training a workshop on Hotels, Cars, and Travel Insurance 2. Introduction to Travel World a course designed for individuals who would like to start a career in the travel & tourism industry In 2005, the Amadeus Corporate University was established in Cebu City, and on 2006, in Davao City. Leveraging on its reputation as the leading provider of IT solutions to the travel & tourism industry, the Amadeus Corporate University has employed the Amadeus Learning City to provide online courses under the header, Amadeus e-Learning. Accessible via the World Wide Web, Amadeus e-Learning courses are categorized according to: 1. Amadeus Central System (Cryptic mode) 5 modules available 2. Travel Agent e-Learning 8 modules available 3. Amadeus Ticketing 10 modules available 4. Amadeus Selling Platform (Graphical User Interface mode) 17 modules available 5. Amadeus FareXpert 3 modules available 6. Amadeus e-Travel Management 3 modules available
- 3. Amadeus Marketing Phils., Inc. www.ph.amadeus.com 36th Floor, LKG Tower 6801 Ayala Ave., Makati City Philippines 1226 T: +63 2 85 77 100 F: +63 2 85 77 198 7. Learning Management System 2 modules available 8. Help Desk e-Learning With a module on Terminal Lessons 9. General e-Learning With a module on Travel Geography First Steps in the Travel World In 2007, the Amadeus Corporate University opened its doors to the Management Association of the Philippines, which needed a fully equipped venue and training facility to conduct its highly in-demand CEO Academy on Info Technology Sessions. It provided the use of the facility free-of-charge, training MAP members on basic, intermediate and advanced IT courses. Since May 2008, the Philippines stayed within the Top Five Amadeus Worldwide Organizations having the Most Number of Active Users to Amadeus e-Learning courses. In 2009, the Amadeus Corporate University is looking forward to accreditation from the Technical Education and Skills Development Authority (TESDA), the Philippine governing body for institutions offering skills development. To date, the Amadeus Corporate University trains more than 5,000 enrollees annually. IV. Programme Objectives The Amadeus Corporate University has the following Objectives: 1. Elevate to world-class standards the skills and capabilities of the Philippine travel and tourism workforce. 2. Provide globally certified training. 3. Develop the Philippine travel and tourism industry through partnerships with educational institutions that offer Tourism and Travel Management programs. 4. Empower the development of rural areas by reaching out to them through online learning services. 5. Sustain the growth of the Philippine travel & tourism industry by educating present and future travel professionals. V. Target Audience Initially, the Target Audiences of the Amadeus Corporate University were the following: 1. Travel & Tourism Industry Professionals 2. Travel Management/Tourism Students Expanding further, the list has grown to include: 3. Young women beneficiaries of Soroptimist International Makati, a worldwide womens rights organization
- 4. Amadeus Marketing Phils., Inc. www.ph.amadeus.com 36th Floor, LKG Tower 6801 Ayala Ave., Makati City Philippines 1226 T: +63 2 85 77 100 F: +63 2 85 77 198 4. Indigent scholars of the Foundation of Accelerated Students of Travel (FAST) 5. Various civic organizations 6. Individuals who would like to start a career in the travel & tourism industry 7. The business community VI. Significance of Programme Due to the globally-accepted certification that an individual receives upon graduating from the Amadeus Corporate University, that individual will primarily benefit through better employability. This is because, 1. Amadeus Standards are the same all over the world hence Amadeus-certified Travel Professionals have the capability to work in any Amadeus-equipped office. 2. Trainees will acquire specific-content skills (i.e. reservations, ticketing, fare quoting). 3. Trainees are abreast with the industrys current technology. 4. Trainees can perform the necessary travel office functions from day one of their employment. 5. University student trainees broaden their perspective on the industry they are about to build a career in. 6. Scholars & beneficiaries of human rights organizations are given the opportunity to build a brighter future. Where the Philippine travel & tourism industry is concerned, benefits come in the form of, 1. Standards of practice being elevated to world-class levels. 2. Partner-institutions delivering high-caliber Tourism/Travel Management graduates. 3. Decrease in the shortage of skilled travel office staff, job-industry skills mismatch, and the level of unemployment. 4. Development of rural & far-flung areas due to Amadeus Skills Training accessibility via the internet.