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Outsourcing 101
    Naysawn Naderi
     Naysawn.com
Overview
 About You
 Pros and Cons
 To outsource vs. what not to outsource
 Locating Help
 Hiring and Interviewing
 Management Tips
 Typical Costs
 Some Practical Tips
Q+A
You
What are you hoping to do/learn?
About Me
 Founded ArtSumo.com 2011
    Single founder
    Hired freelancers for design, front-end development, shipment, etc

 4 Years at Microsoft
    Team split between India + USA

 Made a lot of mistakes along the way
Definition
Outsourcing is the contracting out of an internal
business process to a third party organization. The
definition of outsourcing includes both foreign and
domestic contracting
     - Wikipedia
Why I do it?
 Puts a $$ on your own time
 Frees up time
 Work gets done while I sleep
 Access to skills which I lack
Pros + Cons vs doing tasks yourself
        Pros                 Cons
Pros + Cons vs doing tasks yourself
               Pros                       Cons

 Time                   Time
 Dedicated resources       To Ramp up
                            To Interview
 Money                     To Actively Manage
                         Requires trust
                         Requires Crystal Clear Communication
                         Places undue importance on trivial
                          tasks
                         Money
To Outsource
To Outsource:
     Clearly defined
     Well Understood
     Clear expectations for a job well done
     (Ideally) Repeatable

Examples:
     Editing a blog posts before they goes live
     Posting to social media updates from a pre-defined set of blogs
     Commenting on blogs that match Google News Alert of Adobe Photoshop
     Converting PSD to HTML
To Outsource/Not Outsource
Not Outsource
   Tasks which are constantly changing
   Ambiguous expectations
   No clear expectations for what done looks like

Examples:
   Research topic X
   Back-end development work
Locating Help
1.   Friends/Recommendations: best quality
2.   oDesk: cheap programmers + virtual assistants
3.   Mechanical Turk: market research
4.   Craigslist: everything else
Hiring and Interviewing
1. Submit request for freelancers
    Write the proposal in terms of whats in it for them (around an eager want)
2. Receive and review applications
    Flag people who seem to have a good background
    Ignore generic applications
    People who have too much experience
3. Do tests + interviews
    Interviewing takes time, use sparingly
    Tests are usually a better judge of quality
       Eg. Edit the attached blog post, send me your edits within a day
4. Hire + keep other promising candidates on file
Managing Tips
1. Freelancers are like all other employees
    Set them up for success
    Give clear expectations + guidelines
    Understand their interests

2. Require regular communication
    Eg. Daily email stating tasks from yesterday + task for today

3. Dont overburden yourself with management
    Remember the goal is freeing up time

4. Be good to your people but fire fast
Typical Costs
 Philippines: $5/hr is a good salary
 Eastern Europe: $10-15/hr is a good salary

Pay per post:
 USA + Canada: $20 for a 500 word blog post

To some extent, you get what you pay for
Some Practical Tips
 Pay close attention to location
    Language spoken?
    Work Ethic of Culture?
    Strength of culture
 Avoid development shops
 Pay hourly but ballpark
 Use tools to track time
Project
 Get your first request for an outsourcer online
    If using odesk -> please use my affiliate link, we can will split the $50
     commission
    Affiliate link: http://www.naysawn.com/odesk

 Remember:
    In addition to money, describe your project with the outsourcer in mind

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Outsourcing 101

  • 1. Outsourcing 101 Naysawn Naderi Naysawn.com
  • 2. Overview About You Pros and Cons To outsource vs. what not to outsource Locating Help Hiring and Interviewing Management Tips Typical Costs Some Practical Tips Q+A
  • 3. You What are you hoping to do/learn?
  • 4. About Me Founded ArtSumo.com 2011 Single founder Hired freelancers for design, front-end development, shipment, etc 4 Years at Microsoft Team split between India + USA Made a lot of mistakes along the way
  • 5. Definition Outsourcing is the contracting out of an internal business process to a third party organization. The definition of outsourcing includes both foreign and domestic contracting - Wikipedia
  • 6. Why I do it? Puts a $$ on your own time Frees up time Work gets done while I sleep Access to skills which I lack
  • 7. Pros + Cons vs doing tasks yourself Pros Cons
  • 8. Pros + Cons vs doing tasks yourself Pros Cons Time Time Dedicated resources To Ramp up To Interview Money To Actively Manage Requires trust Requires Crystal Clear Communication Places undue importance on trivial tasks Money
  • 9. To Outsource To Outsource: Clearly defined Well Understood Clear expectations for a job well done (Ideally) Repeatable Examples: Editing a blog posts before they goes live Posting to social media updates from a pre-defined set of blogs Commenting on blogs that match Google News Alert of Adobe Photoshop Converting PSD to HTML
  • 10. To Outsource/Not Outsource Not Outsource Tasks which are constantly changing Ambiguous expectations No clear expectations for what done looks like Examples: Research topic X Back-end development work
  • 11. Locating Help 1. Friends/Recommendations: best quality 2. oDesk: cheap programmers + virtual assistants 3. Mechanical Turk: market research 4. Craigslist: everything else
  • 12. Hiring and Interviewing 1. Submit request for freelancers Write the proposal in terms of whats in it for them (around an eager want) 2. Receive and review applications Flag people who seem to have a good background Ignore generic applications People who have too much experience 3. Do tests + interviews Interviewing takes time, use sparingly Tests are usually a better judge of quality Eg. Edit the attached blog post, send me your edits within a day 4. Hire + keep other promising candidates on file
  • 13. Managing Tips 1. Freelancers are like all other employees Set them up for success Give clear expectations + guidelines Understand their interests 2. Require regular communication Eg. Daily email stating tasks from yesterday + task for today 3. Dont overburden yourself with management Remember the goal is freeing up time 4. Be good to your people but fire fast
  • 14. Typical Costs Philippines: $5/hr is a good salary Eastern Europe: $10-15/hr is a good salary Pay per post: USA + Canada: $20 for a 500 word blog post To some extent, you get what you pay for
  • 15. Some Practical Tips Pay close attention to location Language spoken? Work Ethic of Culture? Strength of culture Avoid development shops Pay hourly but ballpark Use tools to track time
  • 16. Project Get your first request for an outsourcer online If using odesk -> please use my affiliate link, we can will split the $50 commission Affiliate link: http://www.naysawn.com/odesk Remember: In addition to money, describe your project with the outsourcer in mind
  • 17. Additional Materials 際際滷s of talk: slideshare.net/NaysawnNaderi Summary of suggestions: naysawn.com/9-tips-for-growing-your- startup-with-freelancers Systematic Outsourcing eBook: http://bit.ly/15nBdpx Any questions: naysawn@artsumo.com