South Asia Marketing Leader | FinTech enthusiast
| Integrated campaigns, brand & digital marketing communications expert
Industry
Advertising / Marketing / PR
About
Joined City Bank in July 2009; has reshaped the company鈥檚 entire brand image with the launch of American Express (City Bank is the single licensee of American Express Brand in Bangladesh) 鈥楳y Life My Card鈥� communication campaign. Has overseen the most successful product launches and marketing campaigns in the company鈥檚 history. Under his leadership, City Bank captured 鈥淭he Outstanding Marketing Campaign, 2010鈥�, awards at the annual global marketing award of American Express GNS inc., FinanceAsia Best Bank Awards in 2012, 2014 & 2015. Euromoney 鈥楤est Commercial Bank Award鈥� and Global Finance Best Internet Bank Award in 2014 & 2015. He has also created impressive presence of the bank in Blo...
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