Personal Information
Organization / Workplace
Greater St. Louis Area United States
Occupation
Associate Director, Consulting & Analytics
Industry
Advertising / Marketing / PR
About
Analytics Professional
SAS Certified Advanced Programmer & Market Motive Master Certified in Web Analytics
I impact the bottom line and customer experience by analyzing data, identifying actionable insights, and presenting findings. My thorough understanding of marketing and economics combined with leadership and technical skills allow me to identify, communicate and implement improvements to financial and customer experience goals.
• 10+ years of experience in direct-to-consumer online/offline marketing analytics combined with a MA in economics.
• Advanced statistics skills including modeling, cluster analysis, segmentation, CHAID, and logistic regression.
• Synthesize analytic...
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