Marketing professional with 2+ years of experience in brand management and end-to-end ideation, execution and evaluation of award winning high-impact campaigns to drive brand health scores and sales in a consumer facing as well as a group-wide corporate strategy role.
Currently the marketing in-charge for Refrigerator category, the flagship category for Godrej Appliances accounting for close to 70% of total revenues.
Previously handled the Godrej Appliances range category from June '12 to May '13. Main responsibilities included formulating and maintaining the marketing calendar, driving brand visibility, brand communication, media planning, visual merchandising, activations, tie-ups, p...
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