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DEMONSTRATION
Fundamentals of Digital Marketing
Introduction
?What is Digital Marketing
?Why it is important
?How to do Digital Marketing
?Modules of digital marketing
?How to make money online with Digital
Marketing
What you Learn?
In depth knowledge of all 15 components of Digital Marketing
Digital
Marketing
Website
planning &
creation
SEO Adwords SMO
webmasters Analytics Blog Writing
Content
Marketing
Ecommerce
Marketing
Mobile
Marketing
Affiliate
Marketing
Display
advertising
Lead
Generation for
Business
Making
Money via
Online
What is Marketing &
What is digital marketing
Promotion of
product/services/advertise
is called marketing.
In the same way whatever we
market through internet is called
digital marketing
Benefits of Digital marketing
Increase Brand Awareness
Cost effective
More Targeting
Generate Leads and Sales
Wide Reach
High return over investment
Time saving
Traditional Vs Digital Media
Metric Traditional (paper) Digital Media
Reach
Price
1,333,668
low
Expensive
Millions/Billions
Low
Targeting high
highlowEngagement
High returnsNo guaranteeROI
Digital Marketing Statistics
85% people search before purchase
84,801 YouTube videos viewed in 1 second
72% people active on Social Media
89% users purchase based on reviews
313 million peoples have social media
accounts
Paid Marketing
Display Advertising
Ads in mobile apps
Video ads in YouTube
Remarketing
Strategies
Social Media Marketing
produce content that users will share with
their social network to help a company
increase brand exposure and broaden
customer reach.
Facebook
Twitter
LinkedIn
YouTube
Pinterest
Google+
How we can make money with
Digital Marketing
?Working as an affiliate marketer
?Google adsense blogging
? Add Youtube videos
What is Affiliate Marketing
It is a way of making money
online where by you as a
affiliate are rewarded for
helping a business by
promoting their product,
service
3 Parties involved in Affiliating
?Advertiser
?Agency
?affiliate
WWW.SKILLDIGITAL.IN

More Related Content

Digital Marketing Training - Demo - www.skilldigital.in

  • 2. Introduction ?What is Digital Marketing ?Why it is important ?How to do Digital Marketing ?Modules of digital marketing ?How to make money online with Digital Marketing
  • 3. What you Learn? In depth knowledge of all 15 components of Digital Marketing Digital Marketing Website planning & creation SEO Adwords SMO webmasters Analytics Blog Writing Content Marketing Ecommerce Marketing Mobile Marketing Affiliate Marketing Display advertising Lead Generation for Business Making Money via Online
  • 4. What is Marketing & What is digital marketing Promotion of product/services/advertise is called marketing. In the same way whatever we market through internet is called digital marketing
  • 5. Benefits of Digital marketing Increase Brand Awareness Cost effective More Targeting Generate Leads and Sales Wide Reach High return over investment Time saving
  • 6. Traditional Vs Digital Media Metric Traditional (paper) Digital Media Reach Price 1,333,668 low Expensive Millions/Billions Low Targeting high highlowEngagement High returnsNo guaranteeROI
  • 7. Digital Marketing Statistics 85% people search before purchase 84,801 YouTube videos viewed in 1 second 72% people active on Social Media 89% users purchase based on reviews 313 million peoples have social media accounts
  • 8. Paid Marketing Display Advertising Ads in mobile apps Video ads in YouTube Remarketing Strategies
  • 9. Social Media Marketing produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Facebook Twitter LinkedIn YouTube Pinterest Google+
  • 10. How we can make money with Digital Marketing ?Working as an affiliate marketer ?Google adsense blogging ? Add Youtube videos
  • 11. What is Affiliate Marketing It is a way of making money online where by you as a affiliate are rewarded for helping a business by promoting their product, service 3 Parties involved in Affiliating ?Advertiser ?Agency ?affiliate