New Business, goes one definition, is a bit like football: one ball, 22 players; 100,000 referees. Well, maybe.
Most people have never really grappled with new business. Not full-time. But that never stops them from having a view. And everyone knows best. Even finance directors are known to have got in on the act.
This is a bit like virgins giving lessons on sex education.
Six independent, but teamwork-supported, years at Chemistry produced amazing new business success and grew the agency in Fulham from 80 to 240 people. In six hard-working, money-making but great fun years.
Which is why Publicis bought us in 2011. And we became Publicis Chemistry. Publicis being code for poison. I ...
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