I believe that one of the major responsibilities of the 21st century鈥檚 design professionals is 鈥榙esignpreneurship鈥�; the term I coined during my Master's dissertation to define the existing common ground between design and entrepreneurship.
My educational and career path completely revolutionized my ideology as a design professional, making it more mature and business-centric. Moving from graphic design to industrial design to brand design and finally design management and design thinking, I found the 'designpreneur' inside myself which was a great revelation. As a consequence, these days I prefer to introduce myself just as a catalyst; a design, brand & innovation catalyst.
Now I have ...
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