Kurtis Fest BTL @ Hyd CENTRAL
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The document outlines marketing and customer engagement plans for the Kurtis Fest event held in Hyderabad over two weeks. In the first week, over 110 people participated in a mannequin dressing contest and over 60 participated in a self-dressing photo contest. In the second week, participation increased with over 160 in the mannequin contest and over 80 in the self-dressing contest. The events aimed to promote the Central brand and increase customer engagement.
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Kurtis Fest BTL @ Hyd CENTRAL
- 1. Kurtis Fest @ Hyderabad CENTRAL WEEK 11 ACTIVATIONS September 09-10-11, 2010
- 2. PRESENTATION FLOW Visibility Plan Marketing Communications Customer Engagement Plan Customer Gratification Plan
- 3. Visibility/Awareness Plan Branding at IT Parks 8 IT Parks Covered Branding at Colleges & Institutions 10 top colleges covered Branding at Societies and Apartments 25 societies (40000 Households) covered E-mailers to HNI Database 5000 customers covered
- 4. Visibility Plan Branding at IT Parks
- 5. Visibility Plan Branding at Colleges
- 6. Visibility Plan Branding at Societies & Apartments
- 7. Customer Engagement Plan Done on Sat & Sun thru 2 activations: Dress Up a Mannequin, Win CENTRAL GV > 110 Participants Dress Up Yourself, Win MAYBELLINE Gift Hamper > 60 Participants
- 8. Customer Engagement Plan Dress-up a Mannequin Contest Over 110 participants Participants competed in groups of 4 to dress up and accessorize 4 given mannequins. Participants were judged on the choice of kurtis, matching the same with bottom of choice, accessorization, overall presentation and describing the look selected fro the mannequin. Winners were given CENTRAL Gift Vouchers at the end of each round.
- 11. Customer Engagement Plan Dress Up Yourself Contest Over 60 participants Participants competed as individuals by getting dressed up in kurtis of their choice and posing for the camera. All participants were given instant prints of their photos. Audience voted for the winner for all rounds. Winners were given gift hampers from Maybelline.
- 14. Kurtis Fest Activations WEEK 12 September 17-18, 2010
- 15. Customer Engagement Plan Done on Sat & Sun thru 2 activations: Dress Up a Mannequin, Win CENTRAL GV > 160 Participants Dress Up Yourself, Win MAYBELLINE Gift Hamper > 80 Participants
- 16. Customer Engagement Plan Dress-up a Mannequin Contest Over 160 participants Participants competed in groups of 4 to dress up and accessorize 4 given mannequins. Participants were judged on the choice of kurtis, matching the same with bottom of choice, accessorization, overall presentation and describing the look selected fro the mannequin. Winners were given CENTRAL Gift Vouchers at the end of each round.
- 19. Customer Engagement Plan Dress Up Yourself Contest Over 80 participants Participants competed as individuals by getting dressed up in kurtis of their choice and posing for the camera. All participants were given instant prints of their photos. Audience voted for the winner for all rounds. Winners were given gift hampers from Maybelline.
- 20. Customer Engagement Dress Up Yourself All participants were given free makeovers at Beauty CENTRAL before posing for the camera.
- 25. Thank You