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Principles of the marketing

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Nguy?n T?n Huy

The document introduces a presentation about Casio G-Shock watches. It provides background on the brand's history starting in 1983 and lists key models over the years. The document then focuses on the GA110 model, describing its analog and digital time displays, speed readout feature for timing laps, and lighting functions. Finally, the document discusses Casio's marketing techniques for G-Shock watches, including toughness demonstrations, celebrity endorsements, worldwide events, and building a global brand known for durability and value.

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WELCOME TO THE PRESENTATION Members: V?ng Thi? Ph??ng Tha?o ???ng Vo? Kim Hi?¨ºu Nguy¨º?n T??n Huy Pha?m H?ng Thi?nh
Principles of the marketing
Principles of the marketing
? G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks (e.g. hard knocks and strong vibrations). ? They were, and continue to be, designed primarily for sports and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. ? The G Shock was first produced in 1983
Casio G-Sho ck has be e n aro und fo r q uite so m e tim e . 1983 First G-Shock DW 5000
1985 Bezel Model of Two Different Materials DW 5500
1989 First Analog G- Shock AW500
1990 DW5900 1992 DW6100 1993 DW6300 1998 DW9300/GS 500/GC 2000 2000 First Radio Controlled Watch GW100
2010 Shock Resistance Centrifugal Gravity Resistance GW3000B-1A
2012 GWA1000/GW4000/GB6900
CASIO G-Shock Line GA110
? One of only a few that carries both an analog and a digital time readout.? ? A major feature of this watch is a analog speed readout which calculates your speed on the timing and lap functions of the watch.? ? There are a few color combinations to choose from.? This particular model is the HyperColorseries in green, but they also have a blue as well.? There is a full white or black version and a orange and black model too.
Principles of the marketing
Technologies : ? Timekeeping is mainly analog with an hour and minute hand. ? The minute hand : hacking movement ? The seconds :the lowerof the two digital readouts. ? The time :quite easy to read , monochrome, blockstyling hours and dots forseconds ? Timing and lap functions : a speed readout dial, change timezones quickly with major cities for representation. CASIOG-Shock GA110-1A3 Technologies
Lighting ? A single amber LED ? An auto-light function: when initiated and placed parallel to the ground at a 40 degree angle the light will automatically engaged.? ? Can even change the duration of the LED light between one and three seconds.
Band & Case ? G-Shock watches are loud and in your face watches with a whole lot of function. ? ? This watch will prove to be versatile due to its fashion and function features.?
MARKETING TECHNIQUES
Why are the G-Shock¡¯s men watches so popular? ? Economical prices: at 125$ with top world-class quality goods, very long-lasting and durable and strong. This is the reason why Casio watches are in demand every single moment of the day throughout the world and has loyal customers in worldwide ? Buy G shock watch, as a future investment. The value of which is only going to increase by the passing of time. ? Go on any Internet forum online and see the feedback on the G shock. It is very rare that you will find somebody complaining about the G shock unless he happens to be a chronic complainer and could not be happy with the keys of heaven themselves.
1.Drop test 2. Hammer test, piston test 3. Vibration test 4. Electric test 5. Ice test 6. Water test G-ShockToughness test One of the most famous marketing of CASIOG- Shockto demonstrate how tough theirwatches are
? Using celebrities for marketing strategy through media commercial such as poster, music video, music live-shows or events,... B.o.b is in music video
EVENT SHOCK THE WORLD HAS THE PARTICIPANT OF EMINEM, BIG SEAN, and many the most famous persons in the world
Principles of the marketing
1. Economical prices 2. Upgrade new design, style and color to adapt all age and gender. 3. Widen market in all over the world 4. With the prestige and quality, G-SHOCK and CASIO has gained customer¡¯s faith over the world (global warranty). This image show the appearance of G-SHOCK¡¯s distributors all over the world. Opportunities
Principles of the marketing
THANKS FOR ATTENTION

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Principles of the marketing

  • 1. WELCOME TO THE PRESENTATION Members: V?ng Thi? Ph??ng Tha?o ???ng Vo? Kim Hi?¨ºu Nguy¨º?n T??n Huy Pha?m H?ng Thi?nh
  • 4. ? G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks (e.g. hard knocks and strong vibrations). ? They were, and continue to be, designed primarily for sports and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. ? The G Shock was first produced in 1983
  • 5. Casio G-Sho ck has be e n aro und fo r q uite so m e tim e . 1983 First G-Shock DW 5000
  • 6. 1985 Bezel Model of Two Different Materials DW 5500
  • 12. ? One of only a few that carries both an analog and a digital time readout.? ? A major feature of this watch is a analog speed readout which calculates your speed on the timing and lap functions of the watch.? ? There are a few color combinations to choose from.? This particular model is the HyperColorseries in green, but they also have a blue as well.? There is a full white or black version and a orange and black model too.
  • 14. Technologies : ? Timekeeping is mainly analog with an hour and minute hand. ? The minute hand : hacking movement ? The seconds :the lowerof the two digital readouts. ? The time :quite easy to read , monochrome, blockstyling hours and dots forseconds ? Timing and lap functions : a speed readout dial, change timezones quickly with major cities for representation. CASIOG-Shock GA110-1A3 Technologies
  • 15. Lighting ? A single amber LED ? An auto-light function: when initiated and placed parallel to the ground at a 40 degree angle the light will automatically engaged.? ? Can even change the duration of the LED light between one and three seconds.
  • 16. Band & Case ? G-Shock watches are loud and in your face watches with a whole lot of function. ? ? This watch will prove to be versatile due to its fashion and function features.?
  • 18. Why are the G-Shock¡¯s men watches so popular? ? Economical prices: at 125$ with top world-class quality goods, very long-lasting and durable and strong. This is the reason why Casio watches are in demand every single moment of the day throughout the world and has loyal customers in worldwide ? Buy G shock watch, as a future investment. The value of which is only going to increase by the passing of time. ? Go on any Internet forum online and see the feedback on the G shock. It is very rare that you will find somebody complaining about the G shock unless he happens to be a chronic complainer and could not be happy with the keys of heaven themselves.
  • 19. 1.Drop test 2. Hammer test, piston test 3. Vibration test 4. Electric test 5. Ice test 6. Water test G-ShockToughness test One of the most famous marketing of CASIOG- Shockto demonstrate how tough theirwatches are
  • 20. ? Using celebrities for marketing strategy through media commercial such as poster, music video, music live-shows or events,... B.o.b is in music video
  • 21. EVENT SHOCK THE WORLD HAS THE PARTICIPANT OF EMINEM, BIG SEAN, and many the most famous persons in the world
  • 23. 1. Economical prices 2. Upgrade new design, style and color to adapt all age and gender. 3. Widen market in all over the world 4. With the prestige and quality, G-SHOCK and CASIO has gained customer¡¯s faith over the world (global warranty). This image show the appearance of G-SHOCK¡¯s distributors all over the world. Opportunities
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