A marketing steward with commercial acumen gained from 15+ years in B2C and B2B industries that require innovative marketing, communications and brand expertise.
I believe marketing is about driving business value. We need to capitalize on trends, harness analytics, measure performance, to support decisions that drive REAL growth,
I ideate effective yet cost-efficient solutions to business challenges and opportunities, and excel at developing segment-specific messaging that reaches the right person at the right time in the right way.
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